The newest addition to the Apple family is the iCloud.
This application is a really cool new device. Essentially it syncs all your Apple devices so that you no longer have to deal with the time consuming process of transferring everything you download onto each individual device.
If you download a movie onto your iTunes on your Apple computer, it syncs that movie onto your iTouch, iPod, iPad, or whatever else you have/ want it to be on. This is super cool because I have had numerous occasions where I've downloaded my new favorite song into my iTunes and then I forget to put it on my iPod before I head to the gym so I can't listen to it!! But with the iCloud that's no longer an issue.
I will admit I haven't actually heard about the iCloud on the News, TV, or radio, but because I own a Mac computer I received an e-mail with a free download for the iCloud on my computer! So now I'm reaping the benefits of the iCloud and I am loving it!!
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